For Goodness Sake It's the Dippy Dippy Take

I really enjoyed being interviewed today by Mark O'Donnell for the BBC because although a little tongue in cheek he made a valid point.

Why are the advertising campaigns of the anti-booze group so ineffective?


The answer is simple:

Because if they were good and people stopped drinking who would the groups wishing to abolish alcohol have to beat up on?

The reality is that the anti-alcohol lobby is reliant on the alcohol lobby being good at their jobs so there is reason for their existence.

If we want to make people change their drinking habits so as to reduce health and crime problems then we have to change their psyche. It really is that simple. That change can not be brought about by shocking people it has to be brought about through education and psychology of persuasion. We have to make people want to change.

It reminds me of the old joke about the psychiatrist and the light bulb:

How any psychiatrists does it take to change a light bulb?

Only one but the light bulb has to want to change!


And right now Great Britain doesn't want to change it's relationship with alcohol because it sees no reason to change that relationship. It is a little the battle against tobacco, we are in the same scenario. It's a legal drug that would probably be a Class A status drug if discovered today.

Please remember that I don't want people to stop drinking I want people to stop drinking in a harmful way.

That can only be achieved by consistent, loud and informed education.

Help me achieve that. Follow this blog if you have a genuine interest in alcohol, retweet me if you are on twitter and link it on Facebook and Google+. 


Informed decisions start with debate and discussion. Do not hide from the question embrace it, grow with it and remember:


Enough small drops make a tidal wave!