When is Don Shenker ever going to realise that he has no chance at influencing children to stay away from alcohol?
His latest attempt at getting facebook to stop giving access to under 18's to alcohol advertising just shows he has absolutely no idea how children work, how facebook works or how marketing works. He is also showing scant regard for history but it all sounds very good.
Problem 1 : Children lie about their age on facebook!
Problem 2: It is not the marketing of alcohol that has made the difference it is marketing full stop,
Problem 3: Constantly saying that a teenager shouldn't do something guarantees they will.
Once again we see the relationship continue. Big alcohol are the bad guys, Alcohol Concern the knights in shining armour and the Government are in between.
It is a symbiotic relationship of the highest order and the voice of reason and understanding gets lost.
I have spent my life dedicated to changing the habits of those who use alcohol and I still see the same old entrenched attitudes that lead us on a road to nowhere.
Change the paradigms - NOW!
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